Virtual Background Changer1: what it is and how it works

We’re here with v0.29 of Banuba Face AR SDK release! It brings you enhanced beautification with more natural skin smoothing implemented with our neural network. Another major improvement We’re here with v0.29 of Banuba Face AR SDK release! It brings you enhanced beautification with more natural skin smoothing implemented with our neural network. Another major improvement

Virtual Background Changer1: what it is and how it works

What’s a virtual makeover like YouCam_test

Virtual Makeover like YouCam is a smart beauty camera app that allows users to try on makeup, hair colors, and accessories via augmented reality. It works with neural networks trained to detect and modify the right part of the face e.g. lips or hair and face tracking technology to provide real-time experience.

With virtual makeovers you can browse companies catalog at the comfort of your home, select the products you like and instantly see how they fit. In seconds, you can visualize makeup or hair colors right on your face and nail your perfect look in real time.

Virtual makeup software can be divided into 2 types:

  • AR beauty camera where the main goal is to engage the audience with face modification, and photo or video editing features. Examples: YouCam Makeup app.
  • Virtual makeup try ons where you can test real products from cosmetic companies and buy them from mobile or by visiting a website. Examples: Sephora Virtual Artist, L’Oreal Makeup try-on apps, Maybelline makeup app.

Main features of virtual makeovers

If you consider developing an app like YouCam, you need to determine what features it should include and how you can scale them in future. Here is a shortlist of the most significant functionality to consider when building a beauty AR app:

  • Real-time makeover
  • Face beautification
  • Virtual hair color try on
  • Facial feature modification e.g. slim down cheeks
  • Photo / video editing
  • Face filters and AR effects
  • Beauty community
  • Social network integration

In case your main goal is to increase makeup sales, advertise products or drive more audience to your store or website, you may consider the following features:

  • Makeup looks
    Given hundreds of makeup options with all varieties of shadows and tone, many women have trouble finding the right look. Predefined makeup looks that combine several products can be extremely helpful and fun to use.
  • Shade adviser
    Makeup recommendations based on the user skin tone, age, hair color or face shape are a great way to engage consumers in a personalized way.
  • Skin analyzer
    YouCam can track your skin conditions estimating its texture and wrinkles allowing users to track their skin health which is a great feature for user retention.
  • CMS integration
    If you opt to sell or advertise makeup products via your app, you need to keep track of engagement stats with specific items, place links to your products on website or give the possibility to buy from the app.

Fast performance and easy UI are fundamental for any mobile app. Face tracking and AI algorithms should function robustly on a broad range of devices and with different skin colors and lighting conditions.