Top 7 Best Sales Enablement Tools in 2022

As a sales leader, it's your job to equip your employees with the resources they need to come out on top. But with so many options out there, it can be challenging to know where to start. Never fear! In this blog post, we'll cover seven of the best sales enablement tools and give you some practical tips on how to use them to support your sales team. From content management systems to sales intelligence platforms, these tools will help you take your enablement efforts to the next level.

Top 7 Best Sales Enablement Tools in 2022

Sales enablement toolkit: everything you should know

In many ways, your company's success depends on sales enablement. It is the process, strategy, and technology that empowers your sales reps to sell more, better, and faster.

But like any process, it cannot function properly without the necessary components. So, let's break down what sales enablement software is and what should be part of a successful sales force's toolkit.

What is sales enablement software?

If you're looking for a way to boost your dealing team's performance, then investing in sales enablement software may be the right move for your business. It's a set of tools that helps trade professionals to be more effective in their work. It provides them with the information and resources they need to close more deals, entice prospective buyers, and increase the number of wins. This type of software can include a wide range of features, from CRM integration to content management and lead tracking.

Since there are many various options out there, it's essential to find the right fit for your team. After all, with the proper software in place, you are sure to help them get ahead of the competition.

What does it include?

Generally speaking, sales enablement software incorporates a suite of tools and features that assist sales reps with tasks like prospecting, lead and contact management, and CRM integration. Some types of software also include features such as document management, proposal generation, and e-signatures.

Let's take a closer look at some of the most popular types:

Programs for customer relationship management

Software that helps your team manage customer relationships can be a great way to improve sales and boost customer engagement. Keeping track of client interactions and maintaining your clientele data organized, these programs make it much more convenient for sales professionals to connect with leads and deliver the right message at the right time. Such apps can also help with the automation of some routine tasks that concern customer relationship management, like emailing or recording data and contacts of a new lead.

Communication services

There is another vital term regarding sales enablement - sales or dealing engagement. It is all about building relationships with potential buyers with the goal of eventually selling them a product or service. And what is the best way to establish such relationships? Yes, through communication.

In the past, sales engagement was primarily done through in-person meetings, phone calls, and emails. But with the rise of communication apps like Slack, Whoosh, and WeChat, the dealing process is now happening more and more online.

Video conferencing for sales allows agents to connect with potential customers in real-time, no matter where they are in the world. This makes it easier to build relationships and trust, and ultimately, close more deals. Sales engagement is no longer about making a one-time deal; it's about building long-term relationships that foster repeat purchases, loyalty, and a positive reputation.

By the way, according to Strikedeck, if you serve a client successfully, they will tell 9 people about their positive experience, while being served poorly, they share their negative experience with 22 people. You better remember this information because 20-50% of purchases happen thanks to the "Word of Mouth".

Training software

As the volume and complexity of customer data increase, it becomes more difficult for sales teams to keep up. In order to stay productive and work at the same high level, employees need to have access to various training programs and software that will help them maintain their knowledge and skills, learn new trends, new ways to interact with customers, and different practices and strategies to accelerate the sales cycle.

Recent statistics from Salesforce show that proper training can improve the performance of an individual on average by 20%. Therefore, it's important that the training never stops, but goes on all the time.

All-in-one platforms

It may seem that the choice of sales enablement tools is endless and you may need at least a dozen to keep your team working.

The good news is that there are all-in-one solutions that include everything you need to drive sales success. Such platforms typically include CRM, email automation, content management, and tracking tools all within one place. Looks perfect, doesn't it?

The downside? To get all the features, you will have to invest a huge amount of money from your budget into such a sales enablement platform. This is probably not the best option for startups and small businesses.

Another drawback is that the functionality of such apps may be limited to certain features. Compared to a powerful CRM that only has CRM functionality, all-in-one solutions may only include a couple of basic tools and lack some of the features that are critical to getting your team working properly.

Why is using all these tools so important?

If you already have a team of experienced sales professionals, why do ever need something else? The answer is simple: if you want to grow your business further and not get stuck in one place, they're a must-have.

Enablement tools are essential for any company that wants to stay competitive in today's market. They help trading teams increase overall productivity, dive deeper into the sales content, close more deals, and improve customer relationships.

There are even more reasons why sales enablement tools are so important:

  • They help traders be more efficient and organized

Good sales enablement platforms help teams keep track of customer interactions, sales pipeline, and prospect data. This information is critical to making sure sales teams are using their time effectively and working on the right opportunities.

  • They help teams close more deals

By providing your employees with the right information and resources, they are getting better equipped to close deals and boost sales performance. Enablement tools also help to automate and streamline processes, which can further increase close rates.

  • They help sales reps build rapport with customers

Modern tools can help your employees connect with clients in a more personal way, boosting customer satisfaction, and building rapport and trust. By automating repetitive tasks, sales teams can focus on their customers and build stronger relationships with them. With customer relationship management (CRM) and customer intelligence (CI) tools, it will be easier for salespeople to keep track of customer interactions, understand buyer needs, and find new sales opportunities.

  • They educate sales and marketing teams about the product

Another reason to start using sales enablement tools lies in the fact that they provide your workers with a great opportunity to learn more about the goods they sell. By supplying them with product information and training materials, enablement tools can increase product knowledge, improve sales skills, and keep dealers up-to-date on the latest updates.

Top 7 sales enablement solutions for boosting the sales process

1) Seismic

Being originally named The Seismic Enablement Cloud™, Seismic positions itself as the #1 global sales enablement platform. It's well-known in the business world and has more than 2200 clients from all over the globe. Being an open platform with global cloud infrastructure, this option is perfect for remote teams. The only downside is its high price, but for large enterprises, it's not really an issue.

Users love it for:

  • Bringing more leads into the pipeline
  • Saving time per rep
  • Increasing the content usage
  • Bringing more revenue by new reps

Price:

  • Not provided on the website, the latest information is as follows: $384-$780 per user/year (annual subscription only)

Key features:

  • Sales content management
  • Learning and coaching
  • Strategy and planning
  • Content automation
  • Buyer engagement
  • Enablement intelligence
  • More than 150 integrations

2) Highspot

Highspot is another leading sales enablement platform, which helps users create, deliver, and measure the most effective content and sales experiences. Using Highspot, salespeople can easily find and share the most relevant content with their teammates, customize the trading process to match the customer's buying cycle, and track how well that content is working to close more deals. Being trusted by such industry giants, like RingCentral, Siemens, and DocuSign, this app is worth your attention.

Users love it for:

  • Improving sales team performance
  • Enhancing the marketing-driven pipeline
  • Increasing the number of sellers attaining quota
  • Reducing the time for training new hires

Price:

  • Not provided on the website, the recent reviews mention the following: $600 per user/year for a team of 50+ users

Key features:

  • Content management
  • Representatives coaching and guiding
  • Buyers engagement tools
  • Assistance during onboarding processes
  • Effectivity analytics and reports
  • More than 80 integrations

3) Showpad

Showpad is the sales enablement platform for modern teams. It helps sales reps to be more effective and efficient by providing them with the right tools and content to facilitate the processes of buying and selling. With Showpad, traders can easily manage their sales content, get ready for their next meeting, and track the success of their campaigns. By providing an engaging and personalized user experience, Showpad helps trade professionals build better relationships with their clientele.

Users love it for:

  • Saving sales reps their time
  • Fostering more productive interaction with buyers
  • User-friendly content management
  • Making the workflow easier and more efficient, even with team members spread around the world

Price:

  • Not provided on the website, the recent reviews state the following: $420/user/year (annual subscription only)

Key features:

  • Advanced content management
  • Sales readiness: coaching, training, onboarding
  • Sales effectiveness: in-deal coaching, improved forecasting, playbooks, guides
  • Buyer engagement tools

4) GetAccept

GetAccept is a proposal management and sales enablement solution that helps businesses in multiple industry segments increase their close rate and win more deals. It does this by providing companies with a centralized platform to automate contract generation, track client behavior, manage prospects, and handle different types of administrative operations. This platform is trusted by such companies as Samsung, SkyLab, and Chargebee. What's more, in comparison with other solutions, GetAccepted is a rather cost-effective solution.

Users love it for:

  • Intuitive content creation experience
  • Making team collaboration smoother
  • Offering new ways for customer engagement
  • Reaching average hit rates up to 75%

Price:

  • A free plan is available
  • Paid plans start from $15 per user/month

Key features:

  • Quick and easy content creation and sharing
  • Humanized interaction: video and audio calls, instant messaging, video explanations, and more
  • Document tracking and analytics
  • Proposal management: templates, branding, CPQ tool, content library
  • Automated sales: automatic chat, real-time notifications and reminders, different communication channels
  • Secure electronic signatures

5) ClearSlide

ClearSlide is an AI-powered and web-based sales engagement platform, designed to help teams develop enablement and engagement within their companies. With its easy-to-use interface, sales representatives have quick access to all the content and insights they need to keep customers engaged and informed. Plus, its powerful communication tools make it easy to keep in touch with clients and prospects, improving the chances of winning a deal.

Users love it for:

  • Comprehensive presentation analytics
  • Advanced presenting features
  • The possibility to connect with clients through calls and pitches
  • Faster onboarding processes

Price:

  • From $35 per month
  • A free trial is available

Key features:

  • Content management
  • Email and campaign tracking
  • Online presentation
  • Web-based conferencing
  • Guided selling
  • Expert coaching and onboarding

6) Hubspot CRM Platform

HubSpot is an all-in-one platform that gives sales teams everything they need to close more deals and grow their businesses. The service includes a powerful CRM, a suite of productivity tools, and a content management system (CMS) that makes it easy for employees to create and share content with leads and customers. And that's not all the tools that Hubspot offers.

Users love it for:

  • Comprehensive database
  • A wide range of intuitive tools
  • The ease of deployment
  • Affordable pricing that grows along with your business
  • Automated email

Price:

  • A free plan is available
  • Paid plans start at $45 per month

Key features:

  • Email automation and templates
  • Email tracking
  • Document tracking and management
  • Conversation intelligence: AI-powered chat and call insights
  • Call tracking: recordings, sync with your CRM
  • Sales automation: pre-made personalized emails, follow-up tasks

7) Whoosh

Whoosh is a bit different from other platforms on our list but it can also become your indispensable companion in the process of interaction with customers, partners, and other team members. This app is aimed at enhancing online communication through AI-powered video conferencing and a powerful suite of features for remote selling. With Whoosh, sales reps can easily initiate video conferences with potential buyers, host presentations and product demos, and train new hires in a modern environment with Breakout Groups, Weatherman-style layout, and smart cloud recordings.

Users love it for:

  • User-friendly interface and quick start
  • Fatigue-free video conferencing experience
  • Keeping all meeting participants engaged
  • Saving time on preparation
  • Affordable pricing

Price:

  • A free plan is available
  • Paid subscription starts at $12,79 per user/month (if paid annually)

Key features:

  • Full-HD video conferencing with high-quality audio
  • Real-time analytics on service quality, system usage, and other key sales indicators
  • Audio splitting for interacting in smaller groups
  • Sales team coaching
  • Customer retention tracking
  • Seamless integration with other platforms you use
  • Event organizing assistant
  • Touch-up tools and virtual backgrounds

What is the best top sales enablement tool?

There are lots of great sales enablement tools out there, but which one is the best? It fully depends on your needs and what you're looking for in this kind of software. Some of the most popular enablement tools include Salesforce, HubSpot, and Marketo.

Each of these tools has its unique features and benefits, so it's important to do your research to find the one that's right for you. Salesforce, for example, is a great choice for teams that need a powerful CRM system. HubSpot is ideal for businesses that want to create and track customer journeys. And Marketo is a great option for businesses that need advanced marketing automation capabilities.

If you've already chosen the ideal CRM or CI, it's also worth thinking about an app for communication and online conferences, presentations, and training sessions for the team. One like Whoosh. As we've already told you, it's the perfect video conferencing and sales enablement tool for companies of all sizes. Whether you are just getting started with enabling sales or you are looking to take your dealing game to the next level, Whoosh can help you reach your goals.

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