Advantages and Disadvantages of Video Conferencing for Business

Video conferencing has taken the business world by storm in recent years, with more and more companies adopting it as their primary means of communication. But while this powerful technology has a lot of advantages - it's cheaper than traveling, for example, and can save time - it also has some disadvantages. In this blog post, we'll take a look at the benefits of video conferencing along with several drawbacks to consider before deciding to switch to online communication.

Advantages and Disadvantages of Video Conferencing for Business

What is video conferencing?

Video conferencing definition states that it's a technology that allows two or more people to have a face-to-face meeting without having to be in the same physical space. Participants usually connect to a virtual conference room using computers, smartphones, or other devices that have a camera and a stable internet connection.

This technology has come a long way from just talking to your colleagues on Skype. With the advent of high-definition cameras, microphones, and software that can create smooth, realistic video and audio connections between dispersed parties, we now enjoy a truly immersive user experience.

As a result, video conferencing has become an indispensable tool for businesses and professionals who need to conduct meetings but are unable to do so due to travel restrictions or other commitments.

Why should I adopt it?

The world is becoming increasingly connected, and with this globalization comes the need for new and innovative ways to communicate. And video conferencing services perfectly fulfill this need. They help us arrange face-to-face conversations with people from all corners of the globe, regardless of our location.

Let's explore some other advantages of video conferencing, such as increased efficiency, cost savings, and improved communication.

So, what are the benefits of video conferencing?

You'll be more productive

Lifesize claims that 94% of companies that had adopted video conferencing say it increased their teams' productivity. And that's no accident.

At remote or hybrid workplaces, we're often asked to attend video conferences. Even though they can be a little more taxing on our time, video meetings can boost your productivity. Here's why:

  1. Employees don't have to waste time traveling to and from the office, hence they have more time to devote to work duties.
  2. Teams can multitask while being in a virtual conference.
  3. Workers can gather all their teammates, even those from distant locations, in one virtual room to discuss important issues.
  4. Employees can solve problems as they come in, instead of waiting for everyone to gather in a physical conference room.

You'll be more engaged

In comparison with audio conferencing, video conferences can bring more engagement and make participants more concentrated on what's being discussed. With your camera on, you're constantly under pressure, feeling that others are watching you closely. Therefore, you have to maintain eye contact.

One more vital point is body language. Video calls grant us another opportunity to interact with other meeting participants through our gestures, rather than relying on audio cues alone. They can see our facial expressions, smiles, and gesticulation, which often provide more valuable information and make everyone feel connected.

You'll save on travel costs

In 2019, an average business traveler racked up to $990 in expenses per domestic US trip and over $2,500 per international trip. What if there was a way to cut those costs in half without reducing the impact of face-to-face contact?

Video conferencing software is that solution. With this tool, businesses can hold all the same types of meetings they would arrange in-person - training sessions, team briefings, or job interviews.

What else can you save on?

  • Office/conference room rent
  • Logistics
  • Hotels and other types of accommodation
  • Conference room equipment

You'll feel connected to your team

Although one of the disadvantages of video conferencing is a feeling of loneliness or isolation, it can also be a great solution for creating a feeling of connection to your team.

When you talk to your teammates with the camera on, when the video quality is crystal clear, and the headphones create a feeling of real presence, all the negative emotions go away.

Another serious obstacle to team connection is distance. And online meetings are just the right tool for overcoming it. With a powerful video conference app, it doesn't matter how many miles separate you and the rest of your team. Using it, you can gather everyone in the same virtual room in a matter of seconds.

You'll improve communication skills

There is no shortage of research supporting the idea that video conferencing improves communication skills. Did you know that 90% of remote workers say they find it easier to get their point across on video calls?

Video meetings can help people improve their communication skills by providing a more realistic environment than a traditional audio call. In a video call, participants can see each other's nonverbal cues, such as facial expressions and body language, which can provide valuable insights into the conversation. This helps participants better understand the other person's point of view and respond accordingly. What's more, talking with the camera on can help build trust and strengthen relationships by creating a personal connection between them.

Why wouldn't I like it?

An average office worker already feels stretched thin, and the addition of video conferencing to their workload can make them feel even more overwhelmed. A study from VPNoverview found that 38% of remote workers reported they experienced anxiety before virtual meetings, while 1 in 6 respondents claimed high anxiety levels after a video call. Sounds horrifying, doesn't it?

What other disadvantages of video conferencing may you face?

Less personal contact

Remember those days when you were sitting in the office, talking to your teammates without a single thought that you would work from home in a couple of years?

Nowadays, the remote work revolution is in full swing, with more people than ever before choosing to telecommute. But as anyone who's spent time working from home can tell you, loneliness and isolation are very real challenges. Recent studies show that people who work from a home office feel lonelier and more isolated than those who have to travel to the office every day.

Less organization

With video conferencing, people feel like they can be less organized. They think that if they don't have everything perfectly planned out and written down, they'll be wasting the other person's time. This isn't the case. In fact, most people actually appreciate some spontaneity. If you've ever had a successful in-person meeting with someone, try to set up a video call with them and see how it goes. You may be surprised!

More video call fatigue

A typical office worker is bombarded with more than 100 emails per day and now, with the increasing popularity of online meetings, they're also expected to be available for video calls. It's no wonder then that many people are experiencing video call fatigue – a condition that arises when people are overloaded with video communication and begin to feel exhausted, irritable, or even sick as a result. You need to be aware of this negative effect, which can hamper your team's productivity.

More preparation

Undoubtedly, video meetings require more than plain audio calls. Do you have a special "neat and clean" space that serves as a background for video calls? If so, you know everything about painful preparations before a meeting with the camera on. The right setting, the right makeup, clothes, light, and so on... None of this can be called a relaxing activity if repeated every day. That's why this is one of the main reasons why so many users experience video call fatigue, anxiety, and stress.

More technical issues

There is no debate that video conferencing is a powerful communication tool. However, as any business executive or salesperson knows, technical difficulties can often doom a meeting before it even starts. From fuzzy or blocked video to audio drop-out, there are myriad ways for things to go wrong. This can be especially frustrating when one is trying to close a deal or hold an important presentation for superiors.

Whoosh: turning weakness into strength

In conclusion, our team would like to cheer you up. There is a solution for all the disadvantages of video conferencing users ever had. Its name is Whoosh. This video conferencing app is going to revolutionize the entire way businesses conduct virtual meetings.

You've got a problem? We've got a solution!

  • Video call fatigue? Try our fantastic touch-up tools, photorealistic avatars, and virtual 3D backgrounds, and look professional 24/7.
  • Loneliness and isolation? Arrange unlimited video meetings inviting all your teammates for an online party with hilarious AR masks and filters.
  • Tired of scheduling? Let our smart personal assistant do all the work for you. It syncs with your calendar and offers the most suitable time for the next meeting, taking into account the difference in working hours and time zones of every participant.
  • Technical issues? Switch between devices in a couple of clicks! Whoosh is compatible with any mobile, tablet, laptop, and desktop connected to the internet.
  • Worried about safety? Keep all your sensitive data and files protected with our multiparty encryption and compliance with international security certificates.

Final words

Video conferencing can be an extremely useful tool for business, but it also has its disadvantages. This article outlined the pros and cons of this popular communication tool, so you can make an informed decision about whether or not it's right for you. In any case, if you're looking for a reliable and easy-to-use app for high-quality meetups, choose Whoosh. We offer a variety of features that will make your meetings engaging and more productive.

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