Best Video Conferencing Software for Small Business in 2022

These days, video conferencing statistics show that 83% of large enterprises and 27.6% of small companies actively purchase and use video conferencing software for their daily business needs. And you, as an entrepreneur or a startup owner, may wonder: maybe I need it too? But how do you know which app to choose for your business? The Whoosh team has compiled a list of the top video conferencing solutions for SMB, based on the following factors: price, features, and customer reviews. Each of the providers on this list offers a free plan or trial, so you can try their video conferencing services before you buy. Ready to dive in?

Best Video Conferencing Software for Small Business in 2022

Why do small business owners need video conferencing?

Small companies can greatly benefit from video call technology. There are many reasons for this, but three of them are noteworthy: cost savings, increased efficiency, and better customer service.

Cost savings. Video conferencing can help small companies cut costs associated with travel and meeting space rentals. For example, if two employees need to meet face-to-face, instead of flying them both out to a different city or country, the meeting can be conducted through a video call.

Increased efficiency. The workplace is evolving. With advancements in technology, employees are no longer constrained to their geographical position. By harnessing video conferencing software, remote teams can now stay connected no matter where they're currently located. This drastically boosts efficiency as colleagues can communicate instantly and face-to-face without the need to travel.

Better customer service. Businesses are always looking for an edge to set themselves apart and deliver the best customer service possible. One way to do this is through the use of video conferencing. By providing a more personal experience, businesses can connect with customers in a way that makes them feel appreciated and important. Video conferencing can also help resolve customer issues more quickly and effectively, which can lead to increased customer satisfaction and loyalty.

Top 8 video conferencing software you should consider

When it comes to choosing a video conferencing solution for your team, there are a lot of different options to choose from. Each has its own set of features, benefits, and a price tag, so it can be tough to decide which one is right for your business.

To help you out, we've put together a list of the 8 best video conferencing software options currently available. This list includes both well-known and lesser-known platforms, so you're sure to find something that meets your needs.

1) Google Meet

If you've ever used Google Hangouts, Meet won't seem unfamiliar to you. It's a descendant of Hangouts but with improved design and functionality. This video conferencing app is available for free but with limited features. It may work for you if you are just starting out in business. But if you need a solution with more advanced tools for video calls and online collaboration, a subscription to Google Workspace is a must.

Choose if:

  • You're a Google Workspace subscriber or at least have a Google account
  • You're a fan of other Google services


  • Google Meet - Free version
  • Google Workspace Individual - $9.99/month
  • Google Workspace Enterprise - Custom

With a subscription to Workspace:

  • Business Starter - $6 per user/month
  • Business Standard - $12 per user/month
  • Business Plus - $18 per user/month
  • Enterprise - Custom

What's good about Meet:

  • Easy access to a meeting room via a shared link
  • Convenient integration with other Google services, including Google Calendar, Drive, and Contacts
  • Customizable layouts and screen-sharing modes
  • In the paid version: instant captioning
  • Chat function for communication during meetings

What's bad about Meet:

  • A Google account is required for using the app
  • Recordings, noise cancellation, and other popular tools are available only in paid accounts
  • The interface allows displaying only 16 participants during a call
  • Browser freezing during screen sharing

2) Jiminny

Jiminni is a popular tool among sales teams. It has a bunch of unique and powerful features that allow sales reps easily connect with their team members and customers to close more deals. Its intuitive interface makes it easy to start and join video meetings. Jiminny also provides the possibility to work directly from web browsers, record meetings, and sync data and files with a CRM you use.

Choose if:

  • You want to upgrade your sales team
  • You're running an online store
  • Your customer support department needs more powerful tools for dealing with clients


  • Free 14-day trial
  • Jiminny Pro - $100 per user/month (if paid monthly) or $85 (if annually)
  • Jiminny Enterprise - Custom

What's good about Jiminny:

  • Available from any web browser
  • Convenient tools for sales teams
  • A wide range of integrations with popular platforms for business, including Slack, Salesforce, Microsoft Teams, and Google Workspace
  • Unlimited storage for meeting recordings integrated with your CRM
  • Highly customizable
  • Helpful productivity metrics

What's bad about Jiminny:

  • Privacy issues regarding recording conversations with customers
  • No free version
  • Too expensive subscription (especially for smaller companies)
  • If your team isn't involved in sales, you'll pay for features you'll never use

3) BlueJeans

BlueJeans offers high-quality video conferencing tools for companies of all kinds and online events of all sizes. There are three types of hassle-free video conferencing software: Meetings, Events, and Rooms. The first one - BlueJeans Meetings - is perfect for small businesses. It includes HD video and audio calls, AI features, gesture and voice recognition, and various collaboration tools, such as screen sharing, note-taking, Q&A, polling, and instant messaging.

Choose if:

  • You're a business owner looking for a robust solution for business meetings
  • You need a wide range of video conferencing features


  • BlueJeans Standard - $14.99 per host/month
  • BlueJeans Pro - $20.99 per host/month
  • BlueJeans Enterprise - $23.00 per host/month (also available as a free 14-day trial)
  • BlueJeans Enterprise Plus - Custom

What's good about BlueJeans:

  • Impressive solutions for all kinds of online meetings
  • AI-powered features: meeting highlights, recaps, interactive meeting dashboard, and action item tagging
  • A wide range of add-ons is available with the Enterprise Plus plan
  • HD video and Dolby-powered sound
  • Customizable presenter layouts
  • Compatible with iOS, Android, Windows, macOS, Linux, and any popular web browser
  • Powerful security tools with AES-256 encryption

What's bad about BlueJeans:

  • No free plan is available
  • Limited customer support service
  • The web version is reported to be very glitchy
  • No file sharing

4) Microsoft Teams

Microsoft Teams appeared not so long ago and was intended to become a better and more effective replacement for Skype for Business. Today, it's a part of Office 365 that offers robust video conferencing software for small, medium, and large companies. Therefore, if you decide to subscribe to Teams, you'll get access to all other Microsoft products integrated with Teams.

Choose if:

  • You used to be a Skype for Business user
  • You don't want to switch to other platforms after the death of Skype for Business
  • If you're a fan of Microsoft products


  • Microsoft Teams - Free version
  • Microsoft Teams Essentials - $4 per user/month
  • Microsoft 365 Business Basic - $6 per user/month (a free 1-month trial is available)
  • Microsoft 365 Business Standard - $12.50 per user/month (a free 1-month trial is available)

What's good about Teams:

  • A free plan and various trial versions
  • Mostly aimed at video conferences
  • The business tier allows for hosting live webinars and other large-scale events
  • Sync with your calendar makes it convenient to schedule events and share invites
  • 30-hour meeting duration (most apps offer 24-hour calls)
  • File sharing and cloud storage
  • Many essential business tools are available for free

What's bad about Teams:

  • You won't start a meeting without a Microsoft account
  • It's quite difficult to sync Teams with other calendars different from Outlook
  • Permission settings are challenging to manage
  • A limited number of channels within one team

5) Slack

Slack is one of the leading business collaboration tools. It provides a convenient way for teams to host video meetings, send messages, and share files. With features like voice and video messaging, file sharing, and real-time collaboration tools, Slack is a perfect solution for your small business team to stay connected and productive. It has desktop and mobile apps meaning that you can take your conference with you wherever you go. Slack also integrates with many other business applications, making it easy to keep track of all your tasks and projects.

Choose if:

  • You've been waiting a long time to get rid of a dull email client
  • You want to keep all your team connected
  • You want to create public channels to keep everyone on the same page
  • You don't need to host large-scale video calls


  • Slack Free - Free plan
  • Slack Pro - $6.67/month
  • Slack Business+ - $12.50/month
  • Slack Enterprise Grid - Custom

What's good about Slack:

  • An easy-to-use interface that you can customize
  • Simple-to-start audio and video calls
  • Screen sharing with whiteboarding
  • Huddle rooms that work pretty fast
  • A wide range of integrations
  • A robust messaging tool with public and private channels, mentions, file sharing, and assignments
  • Chatbot support
  • Powerful search among channels, messages, and shared files
  • External access from outside your company
  • No-notification mode

What's bad about Slack:

  • Chats may look a bit chaotic
  • Users with whom you don't keep in touch disappear from the main screen
  • Just 15 participants can join a video call. And only with a paid subscription
  • Slack can become a distraction, like any social media platform you use

6) Zoom

Zoom needs no introduction. It's the most popular enterprise video conferencing software, used by millions of people all around the world for online meetings, webinars, and more.

Since its launch in 2012, it has gained rich functionality, a modern design, and, unfortunately, some security issues. But those are now a thing of the past. And if you've never had the opportunity to call through Zoom, now is a good time to do so.

Choose if:

  • You want to join the most popular video chat platform
  • You're looking for a tried-and-tested solution


  • Zoom Free - Free plan
  • Zoom Pro - $14.99 per license/month
  • Zoom Small Business - $19.99 per license/month
  • Zoom Large Enterprise-Ready - $19.99 per license/month

What's good about Zoom:

  • Perfect for large audiences, allowing up to 10,000 viewers at once
  • Free plan with all the basic features a small business needs
  • Easy-to-use interface and simple access to rooms
  • Scalable solution for businesses of all sizes
  • 3+ whiteboards for interactive online collaboration
  • Integration with many other business platforms
  • Cloud storage that is unlimited on paid tiers
  • Touch Up My Appearance feature

What's bad about Zoom:

  • Excessive number of plans and add-ons that make it too hard to decide which one to choose
  • Zoombombing
  • 40-minute call restrictions for the Free plan
  • It doesn't work without the app installed

7) Zoho Meeting

Zoho Meeting is a perfect platform for businesses that want to set up video conferences and host webinars without spending a lot of money. With Zoho Meeting, companies can choose a pricing plan that fits their needs, and as their business grows, they can easily upgrade to a plan that offers more advanced tools.

This app provides all the features and functionality small businesses need to connect with their customers, partners, and colleagues. And since Zoho Meeting is a part of the Zoho suite, which offers a wider range of tools, it can make small business operations more effective.

Choose if:

  • You're conscious of app prices
  • Your team is constantly growing, and you want the app's functionality to evolve with it


  • Zoho Free - Free plan
  • Zoho Meeting - €3 per host/month
  • Zoho Webinar - €19 per host/month

What's good about Zoho Meeting:

  • Affordable price tag
  • Up to 40 video feeds at once
  • Perfect for arranging webinars
  • Cost increases according to the growth of the number of meeting participants
  • Reliable security tools
  • Co-hosting
  • Cloud recording for several meetings/hosts
  • Well-designed mobile apps for iOS and Android phones
  • Web-based access

What's bad about Zoho Meeting:

  • Its free version allows only 30-minute calls
  • You should first sign up to host meetings
  • A limited number of integrations
  • Meeting recording is limited for various plans
  • Some features need improvements, such as customization and dashboard

8) Whoosh

Whoosh is a brand-new AI-powered video conferencing tool that makes business meetings fatigue-free. With Whoosh, you'll get the same high-quality video and audio experience as during in-person gatherings, but with all the benefits of a remote meeting (like easier scheduling and no need to travel). By reducing fatigue and distractions, Whoosh helps make business meetings more effective, engaging, and productive. Plus, its powerful AI technology will help you focus on the call content instead of managing technology, so you can actually concentrate on the discussion.

Choose if:

  • You struggle with "Zoom fatigue"
  • You're in love with AI technologies
  • You'd like to try a new app with progressive tools
  • You want to upgrade your startup or small business, empower your sales and HR teams, or try yourself in EdTech


  • Whoosh Standard - Free version
  • Whoosh Pro - $14.99 per license/month
  • Whoosh Enterprise - Custom

What's good about Whoosh:

  • Full-HD video conferences
  • Enhanced sound with background noise canceling
  • Audio stream separation 
  • A wide range of touch-up tools: 3D virtual backgrounds, photorealistic avatars, AR masks, and filters
  • Mementos - AI-driven cloud recordings that contain meeting highlights
  • Various screen-sharing modes: classic, picture-in-picture, weatherman-style
  • Gesture recognition
  • Powerful web security tools
  • Available from your favorite web browser and on any smartphone, tablet, laptop, and desktop

What's bad about Whoosh:

  • Its unique tools may require additional training
  • You can lose track of time trying its countless filters and effects

The bottom line

As you can see, there are tons of different video conferencing apps out there, but which one is the best for your small business? The answer to that question depends on what you need in a video conferencing service.

Some options are more suitable for companies that need to hold meetings with large numbers of people. Then, apps like Teams and Zoom are the perfect solutions for those teams. Other services, like Slack, are a better fit for businesses that need to conduct regular one-on-one video chats.

There is no one-size-fits-all answer to this question, so it's important to research different options and find the one that perfectly meets your needs.

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